
HIIVE: From An Industrial Design Thesis to Market
Although Phillip Potthast has been reading Core77 since his time as an industrial design student, he never anticipated that he might one day appear in its pages talking about bees. "I was more into automotive and car design, actually," he reminisces. "And I've just pivoted, one hundred and eighty degrees, into tree hollows."
Phillip Potthast's novel beehive design, HIIVE, evolved out of an industrial design thesis that originally sought to create a more ergonomic hive. After venturing into the...
Phillip Potthast's novel beehive design, HIIVE, evolved out of an industrial design thesis that originally sought to create a more ergonomic hive. After venturing into the...